Empowering Women & Communities in Africa
Central to the mission of this enterprise is ensuring fair wages across all artisan work in order to most directly support the weavers, and further, create a deeper economic impact in their communities at large. Indicators of this impact are present in the collective economic activity within these communities: over 90% of these Artisans have purchased livestock or land as an investment, are able or have been able to send their children to primary school, and now have active savings accounts. This means that artisans can afford a better life for themselves and their family, cover essential costs of living, and begin to experience economic stability. Overall, when more money is in local markets, artisans have the spending power to create new jobs and opportunities in a variety of sectors that reach beyond just the handicrafts industry.